Would NEMs be used?
If a government initiates National E-Markets, will their electorate embrace it? Comparison with other official schemes suggests they will. Britain’s National Lottery for instance attracted 72% of the population to play in its first month.
There are reasons to spurn NEMs: it entails unfamiliar processes and it has to store data on your transactions (to protect counterparties). But reasons to be an adopter include: it’s likely to be a faster, cheaper, safer way to purchase a lot of services and it can turn spare time or unused assets into cash.
All were spectacularly successful. For privacy campaigners, the Oyster Card caused most concern. A swipe card for ticketless travel on London’s buses and trains, it informs the syndicate of firms running the project of every journey made by a user. Registration for an Oyster costs £3 and requires full name and address, however it makes travelling cheaper. Four years after its introduction 10 million cards had been issued and 80% of London’s public transport journeys were stored in the Oyster database. 
There could be a tidal wave of interest in NEMs. But it’s equally likely users will start this new form of activity warily. A typical user may register at his local Post Office prompted by media coverage of the forthcoming launch. He may browse but not buy for a while and then, tentatively, book a low risk purchase such as someone to cut his childrens' hair at home. 
risk selling, perhaps putting his electric drill into the market on evenings he’s at home but specifying it’s only to be displayed to potential buyers with a track record of reliable hires and returns behind them.
Impact
